Before launching his business Tom was Senior Vice President of Strategy and Product Marketing for University of Phoenix, a subsidiary of Apollo Group. There he reengineered the marketing strategy for the country's largest private university. He also did groundbreaking work in marketing analytics, predictive modeling, segmentation, program planning and development, and brand, pricing and media research.

 

He joined Apollo as Senior Vice President of Affiliate Marketing and transformed education's largest internet advertising program, driving a 20% improvement in performance in a multi-hundred million dollar spend.

 

Prior to Apollo, Tom was the general manager of the education business at Aptimus which he led to become a top education lead platform and was sold to University of Phoenix, its largest client.

 

Earlier in his career, he led a successful internet and direct marketing business and demonstrated a consistent track record as the top sales person in two different companies. He has experience leading teams in entrepreneurial ventures, and managing sales teams to profitable growth.

 

He has a B.A. from University of California, Berkeley and an M.B.A. from San Francisco State University.